Philly wordsmith FakeFree KP flips DMX classic “What’s My Name?” for his latest release “What It Be.” The Thomas Brown-produced single comes coupled with the announcement of KP signing to legendary Rap collective Ruff Ryders and an HD visual filmed in the streets of NYC.

Long recognized for shaping the sound of street anthems and driving cultural movements, Ruff Ryders continues its evolution by embracing KP’s gritty authenticity and forward-facing perspective. The record captures the essence of Ruff Ryders’ signature sound, gritty instrumentation, commanding delivery, and street-rooted storytelling, while introducing a refreshed sonic direction that connects with today’s audience.

With over 1.5 million streams to date and a steadily expanding fan-base, KP has already begun to solidify his position as a force within the independent landscape. His trajectory is further reinforced by collaborations and performances alongside artists including Meek Mill, Wiz Khalifa, Scar Lip, Drumma Boy, and Benny The Butcher.